THE FUTURE OF BRANDED CONTENT

Reach your audience in ways never before possible through personalized interactive experiences. That is the value proposition at the bleeding edge of tomorrow's branded content.

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The Future of Filmmaking

Trilith Studios is one of the largest production studios in the country, featuring a suite of creative technologies that no other studio offers. Trying to adequately understand the features and creative capabilities their technology presents can be daunting to say the least. The Trilith team needed a way to convey the tremendous scope of their capabilities in a way that was accessible, engaging and fun for users — at scale. Built from the ground up, we produced and implemented this premier inside look that lets users explore Trilith's entire catalog of Creative Technology, all in one seamless interactive experience. The current experience focuses on their proprietary real-time LED volumes.

Client	Trilith Studios
Services	Creative Development Production Implementation

The GAC Personal Tour

Another incredible school in our campus experience series. Here our approach is unique in that we created a track-based navigation system with an interactive campus map featuring dynamic flights that sweep across GAC's massive campus. Production was a collaborative effort with GAC providing much of the B-Roll assets and our team focusing on design and implementation. The launch of this experience was immediately met with massive applause from school leadership, parents, and students. GAC's President remarked that it was "easily the single best virtual school tour" he's ever seen and believes it will be a "huge catalyst" for the school.

Client	Greater Atlanta Christian School
Services	Creative Development Production Implementation

Find Your Perfect Cup of Coffee

What happens when you're new to coffee but have no idea which type of coffee or flavor profile is right for you? What if you're a coffee veteran in search of the perfect cup of brew? Completed for Walmart, this experience features a dynamically driven simplified path to purchase that results in higher customer conversion rates. In essence, we disrupt the traditional model of sorting through an ocean of products on scores of sales pages, and instead humanize the shopping experience by having a friendly and engaging “Coffee Master” (actual title) guide you to the coffee maker that’s just right for you.

Client	Walmart
Services	Creative Development Production Writing

Built for Better

Collaborating with Proctor & Gamble and Walmart, the “Built for Better” experience comes to life through the imaginations of Katie, Nina, and Lenny. Through this unique “edu-tainment” experience viewers are invited to select a room to begin, then journey throughout the home, learning how making simple changes in water and energy use conserves resources. Upon completing the whole-home experience, viewers learn how much money they can potentially save - and more important, it’s positive impact on our planet. Viewers begin in Katie’s lab, then choose their path, moving through the kitchen, bath, laundry, and living area. Following launch, it was discovered that more than 15% of viewers completed the 12+ minute educational experience.

Client	P&G
Services	Creative Development Production Implementation

Customer Support 2.0

Coffee lovers love Nespresso — not only their wide assortment of delicious blends, but the sleek high-tech machines that brew them. Their flagship, the Vertuo Next, is a smart brewer that is controlled by the user's mobile device. But with all those options driven by a mobile UI, the Vertuo Next would need a support experience that was as simple and elegant as their machine. We knew manuals, PDF's and a support line would not endear sophisticated users to their new premium product. So we created an interactive, self-guided tutorial that is served on the Nespresso website, as well as within the Nespresso app itself. This instantly solved the two most pressing issues new users have, leaving the tired old FAQ model in the past. The result? Now customers can brew their first cup faster, while the teams at the support center take a much needed coffee break. Cheers!

Client	Nespresso
Services	Creative Development Implementation Writing

The 805 Campus Experience

A dynamic school tour designed to provide prospective parents a fun way to explore campus, meet faculty, and apply for enrollment from the comfort of their desktop or mobile device. The launch of this experience has been a huge win for the school. Since launch, they have set an all-time record for enrollment — without a single in-person tour. And, according to the school’s Director of Communication, this experience has been an incredible competitive advantage for the school.

Client	HIES
Services	Creative Development Production Implementation

Cook Your Own Adventure

An interactive, personality-driven “Cook Your Adventure” experience with True Australian Lamb. This was produced to demystify lamb and make it more approachable for people to incorporate into their Mother’s Day, Easter, and other holiday meals. Upon launch social response was 100% positive and engagement on the TABL site experienced a 4x boost. In fact, beyond the US and Australia, the piece was posted unaltered on their Singapore site where it became their “highest performing content ever.”

Client	TABL
Services	Creative Development Production Implementation

Barilla Pasta Builder

Designed as a live presentation experience for chefs and restaurateurs to consider the flexibility, profitability, and travel-friendly nature of pasta as a mechanism to stabilize their business through COVID — all brought to life through a French Master Chef whose actions you control through your choices. Following its national debut, chefs and restaurateurs in attendance declared the experience as the memorable new standard that should be implemented each year going forward.

Client	Barilla Pasta
Services	Creative Development Production Implementation