Built for Better

Collaborating with Proctor & Gamble and Walmart, the “Built for Better” experience comes to life through the imaginations of Katie, Nina, and Lenny. Through this unique “edu-tainment” experience viewers are invited to select a room to begin, then journey throughout the home, learning how making simple changes in water and energy use conserves resources. Upon completing the whole-home experience, viewers learn how much money they can potentially save by making simple choices at home that have a positive impact on our planet. Viewers begin in Katie’s lab, then choose their path, moving through the kitchen, bath, laundry, and living area. Following launch, it was discovered that more than 15% of viewers completed the 12+ minute educational experience.