Cook Your Own Adventure

An interactive, personality-driven “Cook Your Adventure” experience with True Australian Lamb. This was produced to demystify lamb and make it more approachable for people to incorporate into their Mother’s Day, Easter, and other holiday meals. Upon launch social response was 100% positive and engagement on the TABL site experienced a 4x boost. In fact, beyond the US and Australia, the piece was posted unaltered on their Singapore site where it became their “highest performing content ever.”