Super-sod: Story-based Marketing
Hi Kevin -
I wanted to pass this along to you regarding your recent install of the Husqvarna automowers at the Governor's mansion. As I mentioned, this is a tremendous opportunity to not only showcase the capabilities of Super-sod's products and services, but also the deeper benefits that come with them — the meaningful relationships Super-sod cultivates with its customers, the savings and convenience the customer enjoys, and the natural benefits to the sod, soil and landscape that are intrinsic with the automower itself. This is a big story and we'd love to help Super-Sod tell it. Below are a couple examples of a story we told for Mitsubishi Electric that demonstrate how a narrative / documentary approach to products can be very powerful.
Additionally, I've included an example of some educational content we produced for AGCO as a demonstration of how we could produce a Super-Sod series that educates Super-Sod customers (residential or commercial) on maintenance of their lawn or business landscape. I can attest that this would be a significant value-add as, personally, I've already lost thousands of dollars due to my own ignorance as a first time home-owner in maintaining my lawn. The information you provided me in person was tremendously helpful, and needs to be scaled to meet the needs of thousands of people. Emails are great, but imagine high quality video content that can be featured directly on the website as well as enclosed in emails that customers receive. This would link with other Super-Sod products and services and serve as a win-win for both Super-Sod and its customers.
We'd love to bring these stories to life for Super-Sod.
Kevin
Executive Producer
Form Films | Form Great Stories™
Contact usSunset Lodge
It's hard to live in a remote cabin. It's even harder when that remote cabin is located on an island with limited power in the Northwest Angle — the most northern tip of the continental United States. For decades, residents at Sunset Lodge were forced to do without many of the modern day conveniences that most Americans take for granted. That is, until Mitsubishi Electric partnered with the community and leveraged their technology to free up resources and improve the way of life on the island. Told through the eyes of Sunset Lodge's founder, this is the trailer for their story.
| Client | Mitsubishi Electric |
|---|---|
| Type | Trailer / Teaser |
| Services | Production, Post-Production |
Sunset Lodge Story
Located on Oak Island in Minnesota's Northwest Angle, this is the story of Mitsubishi Cooling & Heating, Roseau Electric Cooperative, Auer Steel, and others, coming together to provide reliable, efficient power and comfort for visitors to Sunset Lodge. The efficiency of Mitsubishi Electric's products created significant margin on the island's finite power grid for residents drastically improve their way of life.
| Client | Mitsubishi Electric |
|---|---|
| Type | Product film, Documentary |
| Services | Full Production |
A Cut Above the Rest
AGCO came to us to produce a multi-season series for their show "A Cut Above the Rest" which highlights the features of their products and educates customers on how hay is grown and processed. The same could easily be produced for Super-Sod to educate their customers on the different types of grasses, their needs, scheduling, and how to care for their lawns. The series could also point people towards additional online resources Super-Sod has available for them. This would be a huge value-add and serve to elevate the Super-Sod brand even further in the eyes of the consumer. A series could be produced for residential and/or commercial customers.
| Client | AGCO |
|---|---|
| Type | Documentary |
| Services | Full Production |